Yokohama’s History

Close-up view of a tyre with the YOKOHAMA logo

All tyres have a history

Yokohama Tyres maintains a strong global presence and continues to be recognized for its high-performance, and innovative tyre solutions across different vehicle segments.

Yokohama’s Timeline

Establishment and Early Years (1917-1945)

Yokohama Rubber Company was established on October 13, 1917, in Yokohama, Japan. The company initially focused on manufacturing rubber products, including belts, hoses, and footwear. In 1921, Yokohama Rubber began producing its first pneumatic tires for trucks and passenger cars. However, the company's tire production was temporarily halted during World War II due to resource shortages.

Post-War Expansion and Technological Advancements (1945-1960)

After the war, Yokohama Rubber resumed tire production and shifted its focus to the rapidly growing automobile industry. In the 1950s, the company made significant technological advancements, including the development of its first bias-ply passenger car tires. Yokohama Tires gained recognition for its quality and performance, establishing a strong presence in the domestic market.

Black & white photo of unnamed Yokohama Rubber Company staff or executives.

International Expansion and Global Recognition (1960-1990)

Yokohama Tires expanded its operations overseas in the 1960s, starting with the establishment of Yokohama Tire Corporation in the United States in 1969. This marked the company's entry into the international market. Yokohama Tires gained a reputation for high-performance tires through motorsports involvement, including participation in various racing series, such as the All Japan Touring Car Championship.

During the 1970s and 1980s, Yokohama Tires continued to expand its global presence by establishing subsidiaries and manufacturing facilities in different countries. The company introduced radial tires for passenger cars and commercial vehicles, leveraging innovative technologies to enhance tire performance, safety, and fuel efficiency.

Technological Innovations and Product Diversification (1990-2010)

In the 1990s, Yokohama Tires made significant advancements in tire technology, focusing on environmental sustainability and performance. The company introduced the "ADVAN" brand of high-performance tires, which gained popularity among car enthusiasts worldwide. Yokohama Tires also invested in research and development to create eco-friendly tires with reduced rolling resistance and improved fuel efficiency.

During this period, Yokohama Tires expanded its product range beyond passenger car tires to include tires for trucks, SUVs, and motorsports vehicles. The company further strengthened its position in the global market by establishing subsidiaries and distribution networks in Europe, Asia, and other regions.

Yokohama tyres

Yokohama Tyres have continued to invest in advanced tyre technologies and manufacturing processes in recent years. The company introduced the "BluEarth" brand, focusing on environmentally friendly tyres with low rolling resistance and reduced carbon emissions.

Yokohama Tyres also expanded its presence in motorsports, sponsoring various racing events and teams globally.

In addition to producing tyres for conventional vehicles, Yokohama Tyres has been involved in the development of tyres for electric vehicles (EVs) and autonomous vehicles (AVs). The company has collaborated with automotive manufacturers to create specialised tires that cater to the specific requirements of these emerging technologies.

Yokohama tyres at Tyrepower

Tyrepower stores carry a wide range of the biggest tyre brands including our range of Yokahama tyres. If you’re looking for new tyres for your car, take a look at the Yokahama catalogue below.

Find your nearest Tyrepower store here for a friendly and professional fitting.